The Irish Exit: a playbook for drinks
This project was created in a class called The New World of Branding and Advertising, and we were tasked with creating a campaign that contributes to one of the United Nations Sustainable Development Goals. My group and I chose Goal #3: Good Health and Well-Being, and we set out to discuss the pressures surrounding drinking, especially among college students. After being awarded $750 in our initial pitch, we created a campaign that celebrates the drinks not taken by making a playbook designed to get rid of unwanted drinks subtly and stylishly.
The Ask
This work was completed in collaboration with Lauren Daniel, Peter Schusser, and Joshua Thompson. My responsibilities as the “Professional Doodler” were related to visual design and branding, and included content creation, product design, and the development of color palettes, fonts, illustrations, and logos. The main elements of this campaign were the digital playbook itself, products such as ping pong balls, coasters, and stickers, social media content on Instagram and TikTok, the website, and brand activations on campus.
The Work
Brand Guidelines
Social Media Posts
Final Poster
During the run of the campaign, we generated thousands of social media impressions and over 200 website visits, supporting our objective of spreading awareness. Additionally, through donations and the sales of our products, we were able to gift the proceeds to an organization called Generation S.O.S. which supports young adults and shares stories about mental health, social pressures, and substance abuse.