Fancy Feast
This project was created in a class called Conceptual Brand Thinking. I was tasked with choosing a brand and developing a strategy for a campaign. In addition, I was tasked with developing creative executions in the form of two print or social media ads to work alongside the strategy and campaign line.
The Ask
The brand I chose was Fancy Feast, and I created the ads based on the Strategy/Promise that “Fancy Feast provides luxurious meals that satisfy even the most finicky of cats.” The campaign line I developed was “5 stars or nothing,” supporting the idea that Fancy Feast is the best of the best for your furry friend and that with Fancy Feast you can treat your cat to the ultimate fine dining experience everyday.
